Eight Steps to Web Success - Step 2: Develop Links with Other Sites
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Well, if you have been in the website creation business for more than one day, then you probably have heard this repeated over and over. But going back to our idea of doing the fundamentals, then you need to include this in your list of things to do. This is something you should be doing everyday.
Yes, everyday or you should pay someone else to do it for you. With the new search engine optimization rules, developing links with other sites is so important to your search engine positioning. Find other sites in your industry or related industries and then get to know them.
Notice I didn't say to bombard them with spam until they submit to your will. No, develop a relationship with others. Google wants others to be linked with you that are considered related in subject, scope or industry. When you develop a relationship then if you ask to exchange links, there won't be a complete rejection. At the very least, the other person will spend some time evaluating your request. You are less likely to reject a friend than some stranger walking down the street.
If you sell guitars and you have developed a relationship with a recording studio, then ask for a link. You are in non-competing industries, yet they are related industries. A perfect match.
You will find that if you do step one very well, provide excellent content, then more web masters will be interested in linking with you. If you go to a website and you can't tell what is going on after looking at it for twenty minutes then you probably don't won't to link with them. Go after quality. You are remembered by the company you keep.
Make it easy for companies to link with you. Provide the link script and maybe a gif file that users can just copy and paste into their site. Bingo, you are linked and driving traffic to your site.
The most important thing about step number 2 is to do it everyday. Setting up link exchanges can't be a hit or miss proposition. You must treat it like a fundamental and do it daily. Create your new content pages then contact a related business to inquire about a link exchange and move up in Page Rank.
Next: Step 3: Contact the Search Engines and Let Them Know You Exist >>
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