Eight Steps to Web Success - Step 6: Come Up with Software Tools that Customers Want to Add to Their Site with Your Link On It
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This is such a strong linking tool. Find software tools people want and provide it to them. Imagine a customer coming to your website and they see this cool tool that measures response rates, checks for broken links on your site or something else really cool. You tell them that you will provide them this tool for free so they can use it on their site.
What is going to be the response to such a request? “Yeah man, I need that cool tool on my site!” My customers are going to love it. So they download the code, most of the time it is only a simple copy and paste of HTML. So they embed the new code into their web page and people start using it.
From here there are two avenues. When they click on the tool they open a new browser and your site is displayed with the information requested. That would be nice having users automatically redirected to your site. Or at the very least, the tool has your logo at the top of it and a link embedded in the site providing you with another link to your site. See Step 2 Develop links with other sites.
This process takes many forms. Sometimes it is just a request to put another company's logo on your page with a link. I have seen web masters that have you put a little certificate exclaiming your website as star certified. But the best way is to have useful tools that others want to offer their customers. Some people charge for them, others provide them for free, knowing it is going to generate more traffic.
This is a great traffic builder and potential revenue generator. All the best websites use this technique to grow their internet business.
Next: Step 7: Provide Excellent Service and Stay on the Leading Edge >>
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