Have you ever wondered why one web page interests you while another leaves you cold? If you're designing your own web site, that topic is of more than idle interest. There are specific design principles that you can use to ensure web surfers have a good experience when they visit your web site and keep coming back for more. This article explains the details.
Design Principles that Shape a Web Site - The aesthetics of web design (Page 2 of 4 )
From the design principles laid out in the previous section, where web design is concerned, these factors stand out the most in influencing the aesthetics of web design:
Form - shape, line, dot
Texture
Color or Hue
Value (light and dark)
Space (actual and virtual)
Time
Hierarchy
Mood
Style
Message
Additional Points to Consider
Those ten points above represent the most important elements in web design work outside of the information architecture that forms the content. But there are additional elements that influence the design work. These include:
The design process, which involves the step-by-step processes by the designer to reach a design solution through research and revision of the problem at hand.
Using great layouts to help improve how the images and content are laid out on each part of the web template. This pre-production stage allows the designer to gain early visibility of the project.
Careful consideration of the impact and use of the choice of technology in the design solution. Depending on the learning curve, some software titles will be more suitable to one designer than another. Also influencing this is the amount of graphic technology that the designer wants to employ in the design solution.
Design Usability 
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Designing the Elements of a Web Page
