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Industry`s first HTML5 Mobile Platform Launches


A significant achievement in the mobile arena was revealed today, as Usablenet introduced the industry's first HTML5 mobile platform. Dubbed, Usablenet Mobile 2.0, the platform offers a solution that can be used across various mobile devices and also allows brands to use the appeal of HTML5 to their advantage. Besides its ability to support mobile operating systems such as Apple iOS, Android, BlackBerry, Nokia, and Windows, Usablenet Mobile 2.0 is also highlighted by an improved user interface. Usablenet is considered to be a global technology leader in mobile and multi-channel customer engagement.

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By: wubayou
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April 27, 2011

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A significant achievement in the mobile arena was revealed today, as Usablenet introduced the industry's first HTML5 mobile platform. Dubbed, Usablenet Mobile 2.0, the platform offers a solution that can be used across various mobile devices and also allows brands to use the appeal of HTML5 to their advantage. Besides its ability to support mobile operating systems such as Apple iOS, Android, BlackBerry, Nokia, and Windows, Usablenet Mobile 2.0 is also highlighted by an improved user interface. Usablenet is considered to be a global technology leader in mobile and multi-channel customer engagement.

Usablenet President Nick Taylor described the platform's advantages when he stated, “With the introduction of Usablenet Mobile 2.0, our platform can power advanced features and a rich, app-like experience that users are demanding in the mobile space.  By supporting all mobile devices, we help customers save valuable resources otherwise spent on developing multiple solutions for each mobile operating system on the market."

Despite its recent introduction, Usablenet 2.0 has already been adopted by some rather distinctive clients.  ASOS, Expedia, and ShopNBC use the platform to give mobile users a friendlier and more intuitive experience when it comes to shopping and making travel reservations.

As mentioned, Usablenet Mobile 2.0 is highlighted by an improved user interface.  That only scratches the surface of its features, however.  The platform offers dynamic scrolling promotions.  These promotions can be integrated on the homepage or in sub-categories to increase awareness of new offers as mobile users navigate a site. 

Speaking of navigation, it has been optimized to make site browsing more user-friendly.  Since mobile devices offer much less on-screen real estate as compared to laptops and other computers, the navigational browsing experience is not exactly the same.  Usablenet Mobile 2.0 takes this into account and expands navigation through items such as popup windows and collapsible menus to offer a more streamlined shopping experience.

Product visibility is one of the most important aspects of any shopping site, and Usablenet Mobile 2.0 maximizes it via high-res image galleries.  Customers obviously are at a disadvantage when it comes to viewing products online versus in-store, but Usablenet's mobile platform helps to ease the disadvantage with a visually rich design.  The galleries allow for the display of multiple images that are highly interactive.  Users can scroll, swipe, and zoom through images to get a better look at products before they proceed to make a purchase.

The final highlight of Usablenet Mobile 2.0 worth mentioning is the platform's advanced GPS functionality.  Most advanced mobile phones come with integrated GPS, so the inclusion of such functionality is a no-brainer.  A mobile user's experience will be tailored based on their geographic location.

Although the aforementioned features certainly make Usablenet Mobile 2.0 an appealing platform, its distinction as a cross-device solution is hard to ignore.  Even devices that do not support HTML5 are brought into consideration, as the platform outputs both HTML5 user interface and HTML4.  By doing so, Usablenet Mobile 2.0 allows such devices to still offer a solid overall experience for mobile users.

For more on this topic, visit http://www.sys-con.com/node/1808392
 


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