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Make Your Own Cool Drop Down Ad's


"The age of the banner ad is dead" shouts a self-proclaimed online marketer. "Banner ads represent a bad return on investment" writes another. The truth of the matter is that banner ad's aren't dead, my friend. In this article Tim shows us how to create a banner management application that lets us add nifty MySQL-blobbed, two part drop-down banners to our sites. If you run your own site then you can't afford not to read this tutorial!

Author Info:
By: Tim Pabst
Rating: 4 stars4 stars4 stars4 stars4 stars / 26
May 20, 2002
TABLE OF CONTENTS:
  1. · Make Your Own Cool Drop Down Ad's
  2. · How drop down ads work
  3. · The admin.php script
  4. · The admin.php script (contd.)
  5. · Viewing, expanding and collapsing a banner
  6. · Tracking the number of click-thrus
  7. · Conclusion

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Make Your Own Cool Drop Down Ad's - Conclusion
(Page 7 of 7 )

Before I wrap this article up, let me just mention the best way to use this script. The top banner should contain information about their product/service, and the bottom a special offer or discount that will encourage the users to expand the banner again once it closes up. Although quick to implement, these banners can add a lot of power and flexibility to your advertising tool kit.

In this article we've seen how to go from having no ad system, to having one that implements drop down images and can be managed totally from the browser. Of course the code described in this article is flexible, and you should feel free to change it to fit in with the layout and functionality of your web site.
DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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