Strategy Analytics Predicts HTML5 Phones to Reach One Billion Sales in 2013
Strategy Analytics, a global research and marketing firm that specializes in technology markets, recently released a projection that predicts HTML5 phone sales will reach the one billion unit milestone in 2013. Such a projection is a bold one considering HTML5 phones accounted for 336 million sales in 2011. The increased popularity of HTML5 technology and the way in which it facilitates the convergence of a wide range of devices including feature phones, smartphones, tablets, laptops, desktops, and more, however, makes the firm’s prediction seem quite possible.
Strategy Analytics Predicts HTML5 Phones to Reach One Billion Sales in 2013 (Page 1 of 2 )
Commenting on some of the reasoning behind its projection, Strategy Analytics analyst Neil Shah said: “Growth for HTML5 phones is being driven by robust demand from multiple hardware vendors and software developers in North America, Europe and Asia who want to develop rich media services across multiple platforms, including companies like Adobe, Apple, Google and Microsoft. We define an HTML5 phone as a mobile handset with partial or full support for HTML5 technology in the browser, such as the Apple iPhone 4S.”
Neil Mawston, Strategy Analytics’ executive director, continued with additional reasoning for the one billion unit sales projection by adding: “HTML5 has quickly become a high-growth technology that will help smartphones, feature phones, tablets, notebooks, desktop PCs, televisions and vehicles to converge in the future. HTML5 will be a pivotal technology in the growth of a multi-screen, 4G LTE cloud that is emerging for mobile operators, device makers, car manufacturers, component vendors and Web app developers. With its potential to transcend some of the barriers faced by native apps, such as cross-platform usability, HTML5 is a market that no mobile stakeholder can afford to ignore.”
Of course, with such optimism must also come caution, especially considering the timeline involved, which company director Thomas Kang offered: “Despite surging growth of HTML5 phone sales, we caution that HTML5 is still a relatively immature technology. HTML5 currently has limited APIs and feature-sets to include compared with native apps on platforms such as Android or Apple iOS. It will require several years of further development and standards-setting before HTML5 can fully mature to reach its potential as a unified, multi-platform content-enabler.”