Boosting Ezine Subscribers With a Popup Window - A Popup is the Answer (Page 2 of 4 )
Adding a simple signup popup to my site increased my ezine subscriptions from about 20 a day to well over 100! No joke.
Visitors don't want to be annoyed by popup windows every time they visit your site, however. This is where cookies come into play. Using cookies, you can make their browser "remember" if your ezine signup page has already been displayed. If it has, then the page won't be displayed again.
Cookies are stored by the Web browser in a plain text file on the visitor's computer. The browser checks the cookie file on their hard drive to see whether it contains any cookies for our site; if it does, the browser loads them automatically for us.
Each cookie is stored as a name/value pair. A sample document.cookie variable looks like this: