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Book Review: Winning E-Brand Strategies: Developing Your On-Line Business Profitability


Robin reviews a book created Martin Brighty and Dean Markham. She explains how the book focuses on developing successful on-line businesses.

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By: Robin Nobles
Rating: 1 stars1 stars1 stars1 stars1 stars / 8
March 27, 2003

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Robin reviews a book created Martin Brighty and Dean Markham. She explains how the book focuses on developing successful on-line businesses.

Book Particulars:

"Winning E-Brand Strategies: Developing Your On-Line Business Profitability"
Written by Martin Brighty and Dean Markham

The Review

Have you ever wanted to know how a Web site became successful, from the point where it was taken from a non-productive state and brought to screaming success?

Have you wondered about the strategies that brought the site such success, and have you ever wished you could apply those strategies to your own online business?

In this brand new book by Martin Brighty and Dean Markham, you're given a unique insider's look at what makes a successful online business . . . by studying a real-life example.

What makes this "unique" is that most extremely successful Web sites want to keep their techniques to themselves. But Dean and Martin have instead chosen to outline their strategies for you in this new book.

The book begins with a background of the online business and the market. From there, readers learn how the authors collected market data, designed their Web site, determined the company's primary goals, and put their ideas into action.

This step-by-step book outlines how to develop an online brand, how the Web site itself was optimized, and how the authors created a market niche for their product line.

Then, they explain in great deal the optimization process by defining the various keywords, tags, and optimization techniques that they applied to the site. And, one of the best parts of all is how they didn't spend a massive amount of advertising dollars to promote the business, nor did they have to hire outside consultants. Instead, they did it all themselves, just like most of us are doing.

The book is loaded with practical tips and strategies that are written in layman's terms that anyone with a knowledge of Web sites in general would understand. I found it full of valuable techniques that the authors learned through trial and error, so that readers could bypass the mistakes and move right into success.

The authors also outlined the various tools they used to automate their processes, which I also found very helpful.

On a personal note, I'm extremely pleased and proud of this book, because one of the authors, Dean Markham, has been a chat moderator at the Academy of Web Specialists for years, and he's even one of our past students. I've seen Dean's expertise in action, so not only can I highly recommend the book, I can also highly recommend the author.

You can the book from either Amazon or Barnes & Noble online, or it will be available at your local bookstores in the near future.

More information

"Winning E-Brand Strategies: Developing Your On-Line
Business Profitability"
Written by Martin Brighty and Dean Markham
Paperback: 185 pages
ISBN: 1904298540
Published by Spiro Press


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